dear son will also rub his eyes n face when he is tired but definitely not during his sleep or wake up just to rub his eyes. My pediatrician told me it is normal that kids rub their face/eyes when they are sleepy. But if they keep rubbing their eyes w/o reasons. Does she rub her eyes in the daytime too? Even when she is not sleepy?? i think your better observe and if it doesnt improves, maybe should bring her to pediatrician and let pediatrician check her eyes.