most babies have the 'pimple's lookalike rashes. i asked my pediatrician and he said is normal. DONT apply anything on the face, just use wet cloth to clean the face few times a day.
and, this type of 'rashe' will come on and off until the baby is older. dear son's one got better until recently he started his cereal, cos he 'pui' the cereal all over his face -.-"""