Wacoal reaches out to raise awareness of breast cancer

Donate $2 and get $5 Wacoal Voucher

[Singapore, September 2011] In support of Breast Cancer Awareness 2011, Wacoal will be contributing a cash donation to Breast Cancer Foundation Singapore (“BCF”) for its research and activities. Wacoal has been an ardent supporter of the Breast Cancer Awareness movement for close to a decade in Singapore, and this year, Wacoal has pledged to do more.

“Breast cancer is the most common cancer among women in Singapore. It affects 1 in 17 women and the risk of developing breast cancer increases with age1. We feel that as a corporation, we have the responsibility to raise awareness and contribute within our best capacity,” shares Mr Teiji Sakaji, Managing Director, Wacoal Singapore.

Support Wacoal and support breast cancer awareness and research. Simply make a $2 Pink Ribbon donation at any Wacoal or Sorci age boutique and counter, and Wacoal will issue a $5 voucher to the donator. This $5 Wacoal voucher can be utilised for Wacoal and Sorci age products. Terms and conditions apply. Donation starts from 1st September 2011 and ends 30th October 2011.

Wacoal and Sorci age are available at Wacoal boutiques at:

  • ION
  • Plaza Singapura
  • AMK Hub
  • Marina Square, and
  • Jurong Point
  • MyVillage, Serangoon Gardens
  • The Clementi Mall
  • Lot One Shopping Mall

and at the following departmental stores:

  • BHG Stores
  • CK Tangs
  • Isetan Serangoon Mall (Nex), Tampines, Katong, Orchard – Wisma and Scotts
  • Metro Causeway Point, Orchard, Seng Kang
  • Robinson Centrepoint, Raffles City
  • Takashimaya

1. Information from Health Promotion Board, Singapore. Health Promotion Board Singapore - Healthy living and disease prevention information.
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About Wacoal
For more than half a century, Wacoal’s goal has been to help women world-wide realise their desire to be beautiful. Today, Wacoal utilises the knowledge and experience accumulated over the years to develop new fields, brands and business models, under a design policy based on the keywords of Beauty, Health and Comfort. A market leader in intimate apparel, Wacoal has key operations in Europe, America and Asia.

About Sorci age
Sorci age means charming in French (pronounced saw-see-arch). A quality brand for the urban young women, Sorci age is a sister brand of international lingerie brand Wacoal that is specially created for those in touch with her sexuality and loves defining her personal taste.

Launched in March 2007 in four countries – Malaysia, Indonesia, Philippines and Singapore (MIPS), Sorci age is currently distributed in departmental stores in Wacoal boutiques in MIPS. Distinctive, fun brand that would attract today’s young and young at heart.

Sorci age collection was created with the following attributes in mind:
Sexy: For the young, urban woman that is in touch with her sexuality.
Original: With a wide range of themes, it’s easy to find one that’s perfect for you.
Revolution: To be bold and different.
Chic: Always fashion forward
Identity: Lingerie that lets you define your personal style.

About Breast Cancer Foundation
Breast Cancer Foundation (BCF) is a non-profit charity organization, established on 30th September 1997. Under the leadership of its Patron, Mayor (Mrs) Yu-Foo Yee Shoon and her dedicated executive committee comprising mostly lay people and some medical professionals, BCF’s mission is to eradicate Breast cancer as a life-threatening disease. BCF hopes that by raising awareness of breast cancer and encouraging women to go for screenings regularly, breast cancer will be detected earlier and the chances of surviving the disease will be greatly enhanced.

Press Release issued on behalf of Wacoal by Florence, PR Assistant, Brand Incorporated Pte Ltd. For more information, email her at or call her at +65-62231866.