identity, corporate identity, brand identity systems, corporate identity, corporate ID, identity, brand ID - all this corporate identity. Identity advertisers specify the words Western corporate ID, identity, brand ID that is, an identification mark, the difference, a feature identification. You see the difference in meaning? Style - is, like, "Make me beautiful», identity - «different from the others." In this sense the difference and the problem lies with the creation of corporate identity, because of the "style" are waiting for quite different. The word "style" is misleading, distracting from marketing to the "pure art": graphic design and means of artistic expression. Creating a corporate identity designers are often based on personal tastes of the owner of the business or the aesthetic concepts of creative people. Meanwhile, corporate identity - a public product, and it is worth trying on the research audience, perhaps even test as promotional products.

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