* singer does not advertise its services through questionable practices, such as unauthorized mailing (spam). Creating a corporate identity extends a single stylistic visual approach to all forms of communicative activity of market participants. Identity sorts of advertising and marketing activities. Thus, the creation of corporate identity - is, first and foremost a means of strengthening the position of the brand in the market. Once developed corporate identity contributes to the creation of advertising, "one's handwriting." Corporate Identity improves the speed, flexibility and relevance of brand advertising.

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