GRASSROOTS leaders are leaving no stone unturned in their latest bid to attract young blood to their ranks.

In its bid to set up 'Youth Chapters' for every Residents' Committee (RC), the People's Association (PA) will deploy an arsenal of recruitment measures, ranging from door-to-door house visits to mining its PAssion card database.

The PAssion Card is the PA membership card which comes with a host of discounts and perks. There are currently over 700,000 cardholders. The PA is tapping this computerised database to select who to approach and how to win them over.

The goal: to recruit 250 young people per RC in the next five years. With over 500 RCs in Singapore, this translates into a nationwide target of 125,000 young people, aged between 12 and 35.

Yesterday, 120 grassroots leaders attended a sharing session on how to embark on PA's most ambitious youth initiative in recent history.

Defending the bold target, first reported in The Straits Times over a week ago, youth movement assistant director Tang Tung San said the number was achievable.

PA out to woo youth