SPHERE Exhibits, the lifestyle event arm of Singapore Press Holdings (SPH), has acquired the signature events of Eastern Directories.

Through its wholly-owned subsidiary, Exhibits Inc, it has taken over the major events such as Comex, IT Show, World Food Fair and Food and Beverage Fair, and key staff of Eastern Directories.

The acquisition will strengthen Sphere Exhibits' presence in the meetings, incentives, conferences and exhibitions (Mice) industry.

Mr Chua Wee Phong, executive director of Sphere Exhibits, said on Wednesday: "This acquisition will boost our portfolio of consumer events. It will make us one of the leading players in the IT and Food and Beverage sectors, which form a large part of the consumer events market, given Singaporeans' passion for IT gadgets and food."

He added that the firm will leverage on SPH's media assets to promote events to the public, its advertisers and exhibitors, promising new concepts and exciting events to showcase the company's ersatility and innovation.

Sphere Exhibits chairman Robin Hu said the company will venture into trade events by launching BuildTech Asia and InterDecAsia next year.

Added Mr Hu: "With our expanded portfolio, we are poised to become a key player in the MICE industry with significant presence in the consumer sector to begin with."

SPH expands Mice presence