Well, to me graffiti, if done creatively can still charm on-lookers. It can create a strong impact. But, in general, society often links graffiti, an art form, to negative connotations. Who wouldn't, as this art form only rises to fame from the ghettoes of Western culture.
But based on the picture and the report, it was distastefully done and the plan was poorly conceptualised.......looks like the marketing dept team may not SING in unison over their year-end bonus.