WALK 100m and a bowl of rice will be donated to needy families.

That is the concept behind the 'Walk for Rice' campaign organised for a second year by South East Community Development Council and supermarket chain NTUC FairPrice.

It aims to raise half a million bowls of rice for 7,000 needy families in the South East district - similar to the amount raised last year - through community participation.

At the launch of this year's campaign at the FairPrice outlet at Joo Chiat complex on Tuesday, FairPrice pledged to support the programme for three years starting from this year(2010-2012).

FairPrice will be making the donations of rice to needy families identified by South East CDC, the CDC's partners and grassroots organisations.

On Tuesday, 120 people - South East district residents who are members of briskwalking clubs, representatives from South East CDC, FairPrice and their partners - walked 24km all together at the Joo Chiat Complex FairPrice outlet to raise the first 240 bowls of rice.

Madam Tan How Khim, a 64-year-old retiree and Mountbatten resident who participated in the walk at the launch, said in Mandarin: 'I feel very happy. It is a very good idea. I can help other people while exercising at the same time.'

More rice will be raised through walking events held by South East CDC over the next two months.

The public can also participate in walking activities held within FairPrice outlets in Joo Chiat Complex, Eastpoint Mall, Tampines Mall and White Sands on Oct 23 and Oct 30 from 2pm to 6pm.

FairPrice will also be holding a special promotion across its 98 outlets islandwide from Oct 22 to Nov 3. For each purchase made from a range of 30 selected products, FairPrice will donate a bowl of rice towards the cause.

Walk for rice