Direct marketing campaigns for start-ups usually means targeting potential clients using fax broadcasting, telemarketing and direct mail. And usually you can find a large range of consumers and businesses in Fan Page Domination which you can pinpoint your exact audience that is relevant to your niche. Yet, have you thought about doing direct marketing campaigns for start-ups through social media? Remember that with social media, the cold and formal approach will never work.
The first step is to create a personality for your business or brand one that your target market can relate to. The tricky part is finding that balance between your business identity and its sociable personality. When your target market logs into their social media accounts, they do not want to be slammed with overly eager sales pitches. They are usually fed up with all the spam they receive on a daily basis already. Remember, your ultimate goal is to turn your followers and fans into paying customers. But you must do this more creatively and subtly.
The first step is to create a personality for your business or brand one that your target market can relate to. The tricky part is finding that balance between your business identity and its sociable personality. When your target market logs into their social media accounts, they do not want to be slammed with overly eager sales pitches. They are usually fed up with all the spam they receive on a daily basis already. Remember, your ultimate goal is to turn your followers and fans into paying customers. But you must do this more creatively and subtly.