When I gave birth to my son, I breastfeed him for almost two years, and after that, we just used simple food. However, with my girl, I lost my milk when she was five months old, and since then, we focused on this powdered whole milk. I think this is a great alternative to the ones sold in supermarkets. Also, this is hypoallergenic, which is perfect for babies. On top of that, she loved it, and we even used it as a meal before bed until she was three years old and a half. She detested the ones from the supermarket, and I didn't want to insist.