logo development

ivmihragti

New Member
Let's try to figure out what the logo design, corporate identity development , and what it consists of the process. The most commonly used approach in the development of the logo implies that the work on the logo begins with a choice of the basis for the so-called the idea of the form closest to the concept of the company. It is possible that this form would be, for example, a combination of forms, or some atypical point of view. Probably the selected form will cause multiple associations, and perhaps vice versa, will be one hundred percent clear. Another, no less popular, the approach requires that the logo development starts with the creation of his text, when a designer, varying fonts, sizes, shapes, forms the most interesting version of the presentation of the company with the form of text. But always keep in mind that the text of the logo in conjunction with graphic elements, or not, in any case should be readable even at small font sizes.

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