JaneBower
Member
Amanda Hess of the NY Times writes, "Horoscopes have always been tailored to their audiences. Newspaper astrology columns used to offer different advice in papers catering to working- and middle-class readers, with middle-class horoscopes recommending spending more money, traveling more, and focusing more on their careers. (Both versions were feminized, encouraging readers to nurture others and avoid confrontation.) But these new online products advance the game by offering seemingly endless customizations(sic)."
Hess goes on to say, "Modern horoscope apps and columns are also fitted to satisfy up-to-the-minute psychological fixations."
Hess goes on to say, "Modern horoscope apps and columns are also fitted to satisfy up-to-the-minute psychological fixations."